Every paid IG click opens inside Instagram's in-app browser — no saved cards, no Shop Pay, no session that survives a swipe. EscapeHatch reopens your store in their real browser before the page paints, and the tab stays there. Same ad, same spend, nothing to change in Meta.
Free for two weeks · then $300/mo + 10% of measured lift · caps at volume
Illustrative checkout. Actual lift varies — your dashboard A/B tests against your own traffic.
A visitor lands in Instagram's in-app browser, our snippet detects it and reopens the same page in their real browser, and your checkout works. Then the tab stays open — so days later, when they reopen Safari, you're still on screen. Retargeting you didn't pay for.
One snippet works across every social platform — paid clicks from any of them get reopened in Safari before checkout.
Tap any link from inside Instagram — story, ad, profile, DM — and you don't get Safari. You get a stripped-down WebView with no Apple Pay, no Shop Pay autofill, no saved passwords, and partitioned cookies. Returning customers look like new visitors. Conversions crater. The customer doesn't blame Instagram. They blame you.
EscapeHatch silently bounces the visitor to their real browser before the page paints. They never see the in-app browser. Checkout works. The numbers speak for themselves.
One snippet later, every breakage paid Meta traffic hits in the in-app browser turns into a clean Safari checkout.
Almost nothing. It sits beside your stack instead of inside it — which is why a dev review usually takes about ten minutes.
No new links, no new creative, no campaign changes. Your media buyer does nothing.
fbclid and every UTM pass through untouched and get restored on the other side. Triple Whale, Northbeam and Shopify reporting keep working.
One script in the theme header. No theme rebuild, no checkout changes, no app conflicts.
A kill switch that takes effect immediately, and no contract to get out of.
Every escape, every fallback, every IG-sourced session — bucketed and graphed. No black box. Export raw events to your warehouse, send escape webhooks to Klaviyo / Triple Whale / Northbeam, build your own attribution if you're into that.
The redirect itself is two lines of JavaScript. What you're paying for is the dashboard, the test infra, the fallbacks, and the maintenance pipeline.
Instagram changes things. We monitor them, ship a new snippet edge-cached for 5 minutes, and every customer auto-updates. You don't lift a finger when the cat-and-mouse continues.
50/50 cookie split. Lift, confidence interval, MDE — computed for you.
Per-day rollups. Impressions, escapes, fallback shown, fallback clicked.
For TikTok / Snap / FB IABs that can't auto-escape — a polished "Open in Safari" prompt.
Full URL with fbclid passes through. Meta dedupes by _fbp; sessions stay continuous.
Snippet served from your own subdomain via CNAME on Pro+. Zero perf penalty, no third-party flags from CSP-strict sites.
s.yourshop.com → getescapehatch.comEvery install starts with a 50/50 split. After 7-14 days you have a defensible number — your CVR lift, in your data, with your customers.
You should. So here is exactly how the number you get billed on is produced — and why you can hand it to a CFO without flinching.
We hold back 10% of your Instagram traffic — 50% during the first test — and never escape it. Your lift is the gap between two groups running at the same moment, so a viral week or a sale hits both arms equally.
Purchases come from Shopify Customer Events and order webhooks — the orders in your admin. No attribution windows, no view-through, no double counting against your other channels.
One wholesale-sized order can invent a 200% lift or erase a real one. We remove extremes from both arms before computing anything, and show you the raw view too.
We report until the result is statistically real. You see the number, and only then does billing start.
<script>tag.Shopify users get a 1-click App Embed — no code. Everyone else pastes one line in their <head>. 1.1 KB minified, runs synchronously, fires before any other script.
<!-- Paste once, in <head>. That's it. -->
<script src="https://getescapehatch.com/s/YOUR-MERCHANT-ID.js"></script>Start with monthly Meta spend. We use recent portfolio A/B data as the baseline, then apply a conservative haircut before estimating recovered revenue from smoother Safari checkout.
Uses the latest 7d portfolio read across 17 brands: 181% RPV lift (+$2 per visitor) across 378K IG-IAB visitors, then applies a conservative haircut. Trial requires the snippet to stay installed and unmodified during measurement.
No setup fee, no annual contract, no minimum volume. You see the numbers before you pay anything.
We install it, run the split test on your own traffic, and report until the result is statistically real. If the lift isn't there, you switch it off and owe nothing — and you still walk away knowing what the in-app browser costs you.
Incremental means the gap between the escaped group and the control group, on Instagram traffic only — not your total revenue, not your other channels. No lift in a month means no performance fee that month.
Past roughly six figures a month in Instagram revenue, a percentage stops making sense for either of us. Those brands move to a capped or fixed monthly fee — we've done it several times, and we'll raise it before you have to.
Not ecommerce? Lead-gen and service businesses run on a flat monthly fee instead, since there's no order value to share.
Month-to-month, cancel anytime · Kill switch from day one · The trial needs the snippet to stay installed and unmodified while we measure
EscapeHatch uses browser-routing behavior inside social in-app browsers. It is not a Meta-approved advertiser API, so high-volume customers should treat it as an experimental optimization and launch with an A/B test, monitoring, and a kill switch.
Fully preserved. We encode the entire URL — including fbclid — into the redirect. Meta's pixel dedupes by the _fbp cookie which is first-party on your domain, so the session is treated as continuous, not double-counted.
The snippet is ~1.1 KB and runs synchronously before anything else. Lighthouse impact is unmeasurable. On Pro, we serve from your own CNAME so there's zero cross-origin penalty.
Instagram is the only IAB with a clean auto-escape (on iOS and Android). For TikTok / Snap / FB, EscapeHatch ships a polished one-tap "Open in Safari" overlay. Not as seamless, but recovers most of the lost conversions.
Yes. EscapeHatch is a script, not a Shopify app. The snippet drops into your storefront <head>, and we've validated against checkout extensibility, Shop Pay, and the Plus B2B portal. Multi-store rollups mean a single dashboard covers every storefront.
Yes. EscapeHatch is platform-agnostic — paste the <script> tag in your <head> and it runs. Shopify, Shopify Plus, Hydrogen, Next.js Commerce, BigCommerce, WooCommerce, Medusa, custom-built — the detection and browser handoff logic is client-side JavaScript and doesn't depend on Liquid or a Shopify app install.
First escapes fire within minutes of installing. After that it depends entirely on your IG traffic volume — high-spend brands see meaningful lift in 5–24 hours, smaller stores take a couple of days to reach a clean A/B read. The dashboard surfaces lift + p-value the moment you have enough sample.
We don't set cookies, we don't fingerprint, we don't ship analytics off your domain. The only data we collect is an IP-hashed event row per escape — no PII, no third-party trackers. Add us under "functional" in your consent banner if you have one.
Every paid IG click that lands in the in-app browser is a customer you already paid for. Recover them.
Get started · 60-second install