127,000 visitors in 7 days. The webview lost by 46%.
A one-week split across 127,077 Instagram visitors during a viral spike. Escaped traffic converted +46% better and produced +44% more revenue per visitor.
This brand's Reels were doing serious numbers, which made the test fast: 127,077 IG-sourced visitors and 4,311 orders in seven days.
Escaped visitors checked out at 3.89% vs 2.65% for the webview control — a +46% conversion lift at z = 11.9. Per-visitor revenue was $3.06 vs $2.13 (+44%), with the one whale-sized order in the escaped arm already trimmed out so the number doesn't lean on a single receipt.
At this brand's traffic level the arithmetic is blunt: every week the webview kept its share of traffic, it was quietly deleting a five-figure sum from the top line.
After the test: The brand switched to 100% escape at the end of the window.
| Arm | Visitors | Orders | CVR | Rev / visitor |
|---|---|---|---|---|
| A · escaped | 76,060 | 2,957 | 3.89% | $3.06 |
| B · control | 51,017 | 1,354 | 2.65% | $2.13 |
Brand anonymized. Arm sizes are uneven because escape stayed on outside strict test hours at the window edges; conversion and revenue-per-visitor are per-capita metrics and unaffected by arm size. Escaped-arm revenue shown with one $11,274 outlier order trimmed (control had none).
Run this exact test on your traffic.
One script tag, 60-second install. Randomized 50/50 from the first visitor — in 7–14 days this page is your data.