The webview was eating 3 of every 4 checkouts.
A 17-day randomized 50/50 split on live Instagram traffic. Visitors escaped to Safari converted at 3.4× the rate of visitors left inside the in-app browser — on identical ads, identical spend, identical landing pages.
This brand runs heavy paid Meta volume into a Shopify storefront. Every Instagram click was landing in the in-app webview — no saved passwords, no Shop Pay autofill, no Apple Pay, and a session that dies the moment the user swipes away.
The snippet split IG-sourced visitors 50/50 at first touch. Bucket A was auto-escaped to Safari before first paint; bucket B stayed in the webview as the control. Both arms saw the same store, the same prices, and the same ads.
Control converted at 0.57%. Escaped visitors converted at 1.95% — a +241% lift in checkout conversion, worth roughly 4× the revenue per visitor the brand was previously getting from the same clicks.
After the test: After the window closed the brand rolled escape out to 100% of Instagram traffic, where it still runs today.
| Arm | Visitors | Orders | CVR | Rev / visitor |
|---|---|---|---|---|
| A · escaped | 6,520 | 127 | 1.95% | $1.30 |
| B · control | 6,644 | 38 | 0.57% | $0.32 |
Brand anonymized under NDA. Data: first-party EscapeHatch measurement pipeline, randomized at first touch, two-proportion z-test on checkout conversion.
Run this exact test on your traffic.
One script tag, 60-second install. Randomized 50/50 from the first visitor — in 7–14 days this page is your data.